From inconsistent lead flow to a predictable, profitable pipeline.
A specialist legal services firm with strong brand recognition but no measurable marketing return, transformed into a data-driven lead generation engine — without hiring full-time staff.
The starting point.
The firm was spending £4,000/month across an agency retainer and LinkedIn Ads with no attributable pipeline. Their website generated traffic but not enquiries, there was no CRM tracking to tie marketing activity to revenue, and senior partners had no visibility into what was working. Marketing was a cost they couldn't justify rather than an investment they could scale.
How I approached it.
- 01Full-funnel audit covering ad performance, website conversion paths and CRM data quality to establish a baseline of attributable revenue.
- 02Restructured Google Ads and LinkedIn campaigns around decision-stage intent and specific service lines rather than generic awareness.
- 03Rebuilt landing pages with conversion-optimised copy, clear service differentiation and friction-free enquiry forms.
- 04Implemented proper CRM attribution so every enquiry could be traced to its source and value.
- 05Set up a monthly performance dashboard giving partners clear visibility into pipeline, cost-per-lead and ROI by channel.
The outcomes that mattered.
Within five months the firm had a predictable flow of qualified enquiries, a leaner and more profitable ad spend, and full visibility into which channels and messages were driving revenue. Marketing moved from an unaccountable cost to a measurable contributor to business growth — with partners who could finally see what was working and why.
"For the first time we can see exactly what each pound of marketing spend is producing. It changed how we think about growth entirely."
Return on marketing investment within five months — with full attribution from first enquiry to signed client.
Want this kind of direction for your business?
Start with a free marketing audit and see what senior direction would change.