Unhappy with your marketing? Let's fix it.
Agency not delivering. In-house hire out of their depth. Ad spend wasted. Senior direction that turns marketing into revenue — without a full-time hire.
Strategy & Direction
Senior plan, not agency noise
SEO & Paid Media
Found by the right buyers
Conversion & Growth
More enquiries, more revenue
Outcomes delivered for established UK businesses
Real results from senior digital marketing direction — measurable growth in enquiries, ROI and pipeline across specialist B2B sectors.
Marketing that finally earns its keep.
If your current marketing activity isn't translating into revenue, enquiries and pipeline, it's not a budget problem — it's a direction problem. Every engagement is judged on commercial outcomes, not vanity metrics.
- 01Revenue growth and qualified lead generation
- 02Marketing ROI and pipeline improvement
- 03SEO, Google Ads, content and conversion strategy
- 04Industrial, engineering, B2B and specialist markets
- 05Direct partnership for established businesses
Marketing direction that drives revenue.
Marketing that builds your business, not just your reports.
Most established businesses reach a point where their current marketing stops working — an agency retainer that stopped delivering, an in-house marketer out of their depth, or ad spend with no clear return. What they need is senior direction, but the cost, risk and delay of a full-time hire rarely makes sense.
That's where I come in. I work as a fractional marketing director — direct, accountable and focused on outcomes. No agency layers, no bloated retainers, no recruitment process. Just clear strategy, practical execution and a monthly review that keeps your marketing moving toward revenue.
Find what's leaking
Full review of search visibility, ad performance, conversion paths and where budget is quietly being wasted.
Sharpen the priorities
Refocus channels around high-intent terms, buyer-led messaging and the activities that actually drive enquiries.
Execute with direction
Rebuilt landing pages, tighter ad accounts, sharper content — all sequenced by one accountable voice.
Sustain the momentum
Quarterly priorities and monthly reviews that keep the pipeline moving, not just the activity.
Before you recruit, know your options.
If you're unhappy with your current marketing and weighing up a hire, here's how the three real routes compare — on cost, depth and direction.
Junior Marketer
Low–mid experience, limited strategic depth and usually requires management oversight.
- Requires management
- Limited strategic depth
- Recruitment process
Marketing Agency
Shared resource model, mixed experience levels and less direct input.
- Shared resource
- Account-manager layers
- Bloated retainers
Fractional // Paul Perry
Direct access to senior strategy and commercial marketing leadership, focused on revenue and pipeline.
- Senior-led strategy
- End-to-end guidance
- Direct partnership
- Revenue-focused
Where every pound works hardest.
Based on £2M annual revenue
Bars show projected revenue generated vs annual cost at £2M turnover — the gap is net value.
Get your free marketing audit.
A free, no-obligation audit of your search visibility, ad performance and conversion paths — with the highest-value moves mapped out. You keep the audit whatever you decide, with nothing to pay.
Currently accepting 2 new partnerships
Strategy and execution under one roof.
Tired of briefing an agency, managing an in-house marketer, and still having no one who owns the outcome? You get the big-picture plan and the hands-on delivery from one accountable voice — no handoffs, no gaps, no lost context.
The big-picture view
- →Growth planning
- →Quarterly priorities
- →Channel strategy
- →Budgeting
- →Lead generation planning
- →Reporting
- →Commercial advisory input
The practical execution
- →SEO priorities
- →Google Ads oversight
- →Conversion improvements
- →LinkedIn direction
- →Landing page recommendations
- →Analytics interpretation
Direction that turns activity into revenue.
Structured, measurable and focused on what actually drives enquiries, pipeline and growth — not on ticking boxes or filling reports.
The GROWTH Method™
Six stages that turn marketing activity into measurable commercial outcomes — a structured path from insight to scale.
Gain Insight
Audit the business, market, competitors, customers and current performance to identify the highest-value growth opportunities.
Refine Strategy
Create a commercially focused growth strategy aligned to revenue, profitability and business objectives rather than marketing activity alone.
Optimise Performance
Improve the website, SEO, customer journey, CRM, paid media and conversion paths to increase enquiries and sales.
Win Customers
Build demand generation, lead nurturing and sales enablement systems that consistently attract and convert qualified prospects.
Track ROI
Implement dashboards, KPIs and attribution so every marketing investment is measured against commercial outcomes.
Hardwire systems to scale
Introduce automation and scalable processes that improve productivity and support long-term business growth.
Every engagement follows the same structured path — from insight to optimisation to scale — so you always know where you are and what comes next.
Commercial impact, not marketing activity.
If your current marketing can't show numbers like these, it's time for a change. These are real results from a real engagement.
Increase in qualified inbound enquiries from stronger search visibility, clearer messaging and better conversion pathways.
Return on marketing investment through sharper channel focus, better Google Ads decisions and commercially grounded priorities.
Reduction in wasted ad spend by cutting low-intent activity and refocusing around what actually drives enquiries.
From audit to sustained pipeline growth — clear direction each month so your digital activity stops being fragmented or reactive.
The numbers behind industrial engagements.
Select a project to see the ROI and growth figures delivered — representative results across specialist industrial clients.
Precision Manufacturer
Refocused paid search and rebuilt landing pages around buyer intent for a specialist CNC manufacturer.
Credentials and partners behind the work.
Trusted by the businesses that depend on it.
engagements
Within the first month Paul had sharpened our entire marketing direction. We stopped paying for activity that didn't earn its keep and started seeing a steady flow of qualified enquiries. It felt like finally having a marketing director — not another supplier.
One month delivered a measurable shift in qualified inbound enquiries.
"Paul brings the level of strategic digital thinking most SMEs never get access to. Clear, commercially aware and relentlessly focused on what actually drives enquiries."
"A genuine premium alternative to agency noise. Strong direction, practical recommendations and direct access to the person making decisions — no handovers, no layers."
"Exactly the support an established private company needs when it wants better digital performance without the cost or risk of a full-time hire."
"What sets Paul apart is the accountability. Clear priorities each quarter, real numbers, and a senior voice who actually owns the outcome."
A specialist engineering firm, from fragmented activity to a focused growth engine.
One example of what changes when you replace scattered, reactive marketing with one accountable senior voice.
Strong business, weak digital signal.
An established engineering business with deep expertise but low online visibility. Marketing was reactive — scattered across an agency retainer and an under-resourced in-house marketer — producing traffic but few qualified enquiries. Ad spend was rising without a clear return, and nothing tied it together.
Direction, applied directly.
- →Full audit of search visibility, ad performance and conversion paths
- →Refocused channel strategy around high-intent industrial terms
- →Rebuilt landing pages around buyer intent, not product specs
- →Quarterly priorities with a single accountable senior voice
Visibility, enquiries and momentum.
Within two quarters: clearer search presence, leaner ad budget and a steady flow of qualified inbound enquiries — managed with clear direction rather than agency noise.
One monthly fee. Real momentum.
Skip the recruitment process and the agency retainer. Ongoing senior direction with a risk-free first month — one predictable fee, no long-term contract, no bloated retainers.
No bloated retainers. No recruitment process. No long-term salary commitment. A practical, lower-risk route to stronger digital growth.
Three ways to engage, one outcome.
Whether you need a one-off audit, ongoing direction, or deeper hands-on involvement — there's a tier designed for how you want to move.
Growth Sprint
A focused 2-week sprint to audit your digital activity and deliver a prioritised action plan you can execute internally.
- Full digital marketing audit
- Channel performance review
- Prioritised action plan
- 1-hour strategy call
- Written recommendations document
Fractional Director
Most PopularThe standard retainer — senior digital marketing direction with strategy, execution oversight and a monthly review. First month free.
- Everything in Growth Sprint
- Quarterly priority planning
- SEO and Google Ads oversight
- Conversion and landing page guidance
- Monthly performance review
- Direct access by phone and email
Growth Partner
For businesses with multiple channels or markets — deeper involvement with hands-on implementation and weekly accountability.
- Everything in Fractional Director
- Weekly check-ins and adjustments
- Hands-on campaign management
- Content and LinkedIn direction
- CRM attribution setup
- Quarterly executive reporting
All tiers include a no-obligation discovery call · 30-day notice on monthly plans
Questions, answered.
How it works, what it costs, and what to expect.
Still have a question? Get a free audit →A marketing leader who works with your business part-time — giving you strategic and hands-on expertise without the cost or commitment of a full-time hire. Direct input across strategy and execution, scaled to what you actually need.
We start with a discovery session, then I set quarterly priorities, oversee SEO and Google Ads, advise on conversion and content, and run a monthly review. Direct — no account managers, no agency layers, no retainer noise.
The £2,500/month partnership is structured around outcomes, not hours. It covers strategic planning, channel oversight, performance guidance and a monthly review — a flat monthly fee with no setup fees, no long-term contract and no recruitment costs.
Yes. Your first full month is at no cost — a genuine working month to see how I think, prioritise and improve your direction. If it's a fit, we continue at £2,500/month. If not, you keep the direction from the trial month — no charge, no obligation.
Month-to-month, with 30 days' notice to pause or end. No exit fees, no lock-in. The model is designed to stay valuable enough that you'll want to continue.
Established UK businesses — especially industrial, engineering, B2B and specialist markets — that are unhappy with their current marketing and want commercial, revenue-focused direction rather than another generic agency retainer or a rushed full-time hire.
Stop settling for marketing that doesn't deliver.
If your current marketing isn't working, don't rush into a full-time hire or another agency retainer. Get a free audit and see what senior direction would change.