Building a digital home to take a grassroots club into its next chapter.
An established community football club with four youth squads and a strong local reputation, but no online presence to match — given a purpose-built website that handles squads, sponsorship, subs and kit in one place.
The starting point.
The club had grown to four age-group squads under the floodlights at their home ground, with FA accreditation and a reputation for genuine player development. But the club had no website. Match details lived on WhatsApp, subs were collected in cash at training, sponsorship opportunities were invisible to local businesses, and prospective parents had nowhere to find the club online. The committee were running a modern club on analogue systems, and it was holding back both recruitment and revenue at exactly the moment the club wanted to step up a level.
How I approached it.
- 01Discovery session with the committee to map out the club's goals — from recruitment and sponsorship to simpler subs collection and a stronger community presence.
- 02Designed a clear brand identity and site architecture built around the club's four squads, with a dedicated page for each age group showing fixtures, venue and squad ethos.
- 03Built a sponsorship page that showcases existing partners and gives local businesses a clear, professional route to support the club.
- 04Integrated secure online payments for monthly subscriptions and club kit, so parents could pay and order in minutes instead of chasing cash at the gate.
- 05Structured the site to highlight FA accreditation, safeguarding and coaching credentials — turning the club's existing standards into a trust signal for new parents.
The outcomes that mattered.
Within eight weeks the club had a purpose-built digital home that matched the standard of the football on the pitch. Parents can now find the club, meet the squads, read the credentials and pay their subs online in minutes. Local businesses have a professional route to sponsor the club, and the committee have reclaimed the hours they used to spend chasing cash and answering the same questions on WhatsApp. The site gave the club the platform it needed to move into its next phase — recruitment, revenue and reputation all working together.
"We were running a modern club on analogue systems. Now parents find us, trust us and pay online in minutes — it's taken the club to a completely different level."
From discovery to a fully launched club platform — squads, sponsorship, subs and kit all live and managed in one place.
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